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Learn the foundations of SCC® - for free​

For the first time we’re opening our classroom doors to the general public. Register and learn to apply the foundational elements of SCC in your own coaching.

What's the Catch?

Although we’re giving away our most valuable ideas about coaching and leadership, we’re not giving away certifications. In a world where anyone can call themselves a coach, there is enduring value in earned credentials – they create trust. While we encourage nearly every coach to get certified, we want you to have this wisdom regardless.

We believe every person deserves a Stakeholder Centered Leader

How people experience you is your leadership. We believe everyone deserves a leader who’s earned that experience, not just claimed it.

We are the world’s leading experts on executive coaching

For more than 30 years we’ve been pioneering the coaching field and paving the way for those who came after us. Our coaching process is so powerful that we guarantee improvement for our clients. Now you can, too. Learn what took us decades to perfect.

30+ years pioneering the industry​

5000+ coaches in 110 countries​

Coaching in 65 languages​

100% Guaranteed Improvement​

Trusted by leading companies

Join the co-founders

as they share 18 modules of wisdom divided into 4 main topics:

01

Foundation, Philosophy & Framework

Learn the core elements that make Stakeholder Centered Coaching® an exceptionally effective methodology. You’ll learn the guiding principles of SCC, our proprietary 5-step coaching approach, how to implement for impact.

02

The Coachable Leader

Here you’ll learn how to identify the best clients. We’ll uncover 3 key beliefs sets of the type of leaders you’ll want to coach and introduce 5 specific cases where SCC will NOT work.

03

Requirements for Success

Once you understand the coaching process and the ideal client profile, you’ll learn the prerequisites for success and how to ensure a meaningful engagement. We’ll also introduce you to 7 Behavioral Coaching Skills every coach must master.

04

Bonus Material

If that wasn’t enough, we’ll also be sharing pre-recorded coaching sessions, private Master Coach interviews, and a replay from one of our Certified Coach Mentorship Programs.

Ready to enhance your coaching?

01

Register for the course

Don’t delay – this course is offered for a limited time and for a limited number of learners.

02

Learn from the best

This course is facilitated by world-renowned coaches Chris Coffey and Dr. Frank Wagner.

03

Pay it forward

Use what you learn – for free and forever. Take your learnings into your next client meeting.

How your life will be different after the course:

Better coach

“If there is just one coaching certification you are looking to do this year, this is the one!”

– Patricia Guerreiro, Portugal

Better Leader

One client remarked, “I’ve become more than a better leader – I’m now a better husband and father.”

– Emily Chipman, USA

Better Client Selection

“I am now able to determine if a client will be a dream or become a nightmare.”

– James Pereira, Malaysia

Involve Stakeholders

“Now my coaching is so impactful that seven recent stakeholders expressed interest in becoming a client.”

– Andreas Pratanos, Saudi Arabia

Testimonials

What you get...

How people experience you is your leadership. We believe everyone deserves a leader who’s earned that experience, not just claimed it.

So why wait? Learn the foundations of the world’s most powerful coaching methodology, today.

Get Access Now

Want to see how Stakeholder Centered Coaching actually works?

Get our free intro course — sample lessons from each phase of the certification, plus what makes our methodology different.

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