There is no formal standardization for coaching, so a 20-year professional with an Ivy League education can be on par with a self-acclaimed individual.
However, being seen as an authority figure is critical in the coaching industry. Having a proven process also provides a sustainable advantage amongst the competition.
The Marshall Goldsmith Stakeholder Centered Coaching® process is the most widely recognized around the world—not just for Marshall Goldsmith’s renowned thought leadership, but also because our coaches have been consistently delivering measurable results for decades. Some have tried to imitate our process in generic coaching groups, but nobody can duplicate the power of our brand, our network, or our results.